THE IDEA

THE IDEA

Strictly Selective – Strictly Luxury

The import of premium niche beauty brands and their selective distribution in Europe.

Internationally renowned and successful perfumeries throughout the world are breaking new grounds to create the perfect balance between the big luxury brands on the one hand, and exciting niche brands as well as unique newcomers on the other.

The share in turnover of these brands speaks for itself with a growing 25% so that beauty retailers have responded visually by offering these brands more and more space. The business idea of Atout Cosmetics is based on just that: today more than 300 stores in the German speaking territory of Europe carry one or more of Atout’s brands in their portfolio.

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