After spending 20 years in the beauty industry, Avonda Urban, an opportunity led her and her family away from the hustle and bustle of New York to experience the Nordic life in Copenhagen. She embraced the new and challenging environment by immersing herself in the local culture. It was her natural curiosity that led her to become enchanted with the carefree confidence that embodies the Scandinavian woman. She thought, “if only I could bottle it.”
Avonda found herself exploring many new beauty products and rituals for all parts of the body, but quickly realized that there wasn’t anything luxurious or pampering for the “V”. Scandi women, like women all around the globe are becoming more and more consumed with waxing, lasering, shaving, and are left with no after care or thought upon leaving the salon until the next visit. Avonda decided to let go of her own inhibitions and indulge in Scandi-libertation, by developing a luxury line of beauty care for a Vanicure: The Perfect V.
Avonda Urban resides in Copenhagen with her husband and two children.