The Italian sun protection line is just what its name suggests: A darling – addicted to sun. And a real Instagram star, a favorite of beach clubs and influencers. In addition to medium and high sun protection, the range includes a tanning activator and an after-sun lotion. The label’s philosophy: UV protection must be of the highest quality and the design must be fashionable – innovation down to the smallest detail.

// KEY FACTS:  Founded in 2018  Origin Italy   SKUs +10  Price range € 19,– to € 60,–