N.C.P. Olfactives was founded by 3 friends in Stockholm. They all felt the need to change the rather conservative & traditional fragrance world. The carefully crafted concept is based on the growing trend of individualization and self-branding. People and their lives are complex. The brand believes that people don’t want to be categorized by age, gender, or ethnicity – they want to be seen as complex individuals. For this reason, they are moving toward using a fragrance that they wear – always appropriate to the moment, a “this is me now,” or “this is me today” fragrance. The unique signature scents are perfect for layering, worn in layers they unfold a whole new effect. There is no right or wrong, it all comes down to personal taste.