From the UK



From an early age, James Read was passionate about self-tanning. Over the years, Read made a reputation for himself as the tanning expert to the stars. Read is now one of the pioneers of the scene. His innovative products cause a worldwide sensation and his self-tanning products are among the favorites of the stars. Read believes that a good self-tan should be like a good facelift, completely unobtrusive. The JAMES READ range therefore includes everything for a perfect, natural tan.


Each product has been developed by Read itself. The result is a range of skin-conditioning, innovative tanning hybrids suitable for all skin tones and types. All of its products are formulated with patented Tantone technology to ensure the most natural look. The words streaky, orange and hard to apply simply don’t belong in Read’s vocabulary.

From a very young age, I have loved self-tanning. Looking back, I realize that I have always been destined for the world of tanning.

James ReadFounder, James Read