From Stockholm



SWEED is a creative play on words from ‘Sweden’ and ‘sweet’ in English. A tribute to make-up artist Gabriella Elio’s home country and the round pastel boxes that are reminiscent of sweets or macarons. From the professional need for a range of eyelashes with a high and consistent quality, the Swede developed and launched her collection in 2015. Her philosophy: natural-looking, artificial eyelashes that you can also use on a normal working day in the office without anyone noticing that you are wearing false eyelashes.


SWEED lashes are reusable up to 10 times with their unique and comfortable cotton band. The products are cruelty-free and vegan. In addition, the unique packaging of Sweed Lashes is cute and practical at the same time. It’s also perfect for storing your lashes between uses and looks spectacular in your bathroom cabinet or handbag. The box is recyclable, made from paper and PET plastic with no harmful additives.

It is the best recognition to be told that professional make-up artists choose SWEED lashes for their premium quality.

Gabriella ElioFounder, SWEED