Professional performance make-up brand from Sweden.

Loved by makeup artists around the world. Sweed is known for its vegan & clean products with professional performance. Sweed is a pioneer in the eye category with popular, award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. “The Signature No-lash lash” is a staple in every makeup artists kit. After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. After years of profound research, Sweed was born and the collection is now extended with new makeup staples. Gabriella’s motto is “look like yourself after a 2 week’s vacation – glowing skin, lush lashes & full of life.” Sweed is a vegan & animal-friendly brand that saves one sea turtle for every sold mascara.

// KEY FACTS:  Founded in 2015  Origin Sweden   SKUs 25+  Price range € 8,50  to € 65,– 





It is the best recognition when you learn that
that professional make-up artists choose Sweed eyelashes
because of their first-class quality.

Gabriella Elio, Founder